ABOUT DYNISTY ENTERTAINMENT
I know the price of success: dedication, hard work and an unremitting devotion to the things you want to see happen - Frank Lloyd Wright
It is my honor to proudly introduce you to the birth of
Dynisty, the musical duo of Emmanuel Aboagye and Jarrod Saunders. A name perfectly suited for the
mission and purpose of this revolutionary Hip-hop
production team.
The South African-based duo has combined five
years of hip hop music experience to produce their
first single, the utterly addictive, sometimes
comical "Stereotype", which has exploded onto the
underground scene with rave reviews from peers and
music professionals. The group has established
itself as a giant in the underground field of
hip hop production, with self-produced beats and
original lyrics; with one ear to the past and the
other in tune with the future. There is nothing
esoteric about the hype that surrounds Dynisty.
The in-demand group/production team is
continuously working with hardcore rappers, smooth
crooners and local rock bands. These boys have got
what it takes to become the next big thing, at least
that's the consensus of everybody who has heard
them thus far.
A highly productive team, their music developed at a rapid pace, beginning with an elementary R&B sound which later developed into the multifarious sound they have today. As traditional musical genres blur and barriers break down, Dynisty are at the cutting edge of the next generation of innovators, indulging in a mlange of production techniques that covers rock, funk, soul and pop. Dynisty is not only renowned for their music production but also for their versatile and soul-moving lyrical content. When it comes to their writing craft these guys have the Midas touch. These maestros use singsong flows, elaborate rhyming schemes and clever lyrics on certain tracks, while delivering a serious message and staying on-point on others. Dynisty has managed to put a lot of thought into their lyrics while still remaining commercially strong. These boys have the right ingredients for a perfect recipe - proof that good lyrics and good music can be a simple yet potent combination.
Q: What first made you guys show an interest in music?
Jarrod (26) : I've always had an interest in art in
general - music, fine-art (painting), graphic design, movie making,
basically anything that involves creativity. When I
met Eman he was really into the same things and
one day I just kinda' went up to him and was like,
"Hey, do you want to do music?" And that was it.
We connected straight away.
Q: What do you guys think about music at the moment and the direction its taking?
Eman (25) :I personally feel there is a void,
a lack of originality and creativity in the music
industry today. Everybody seems to be running after
the next hit and focusing on `bling bling' instead
of real lyrical craft and making good music. Coz
it's like anybody can rap just like anybody can
paint; but not everybody can turn it into art.
Eman understands lyrical craft. With his razor
sharp lyricism he truly has an artistic flair. He
not only received Poetry Awards in High School but
also attained his black belt in Martial Arts at the
young age of seventeen. It is this determination that
makes him a potent rapper and an ever-evolving
musician. Poetry written by Emmanuel has even
been selected by the Poetry Institute of Africa to
be published in the Anthology book entitled
`Soulfully Seeking'. He has also studied IT
(Information Technology) at W.S.U where he won
achievement awards for both Entrepreneurship
and Business planning.
Q: Why haven't you guys signed up with any of the major record companies yet?
Eman : That's a good question. We've been trying
to find a record company that is able to help us
develop as artists and is willing to finance our
ideas and projects. Unfortunately nobody has offered
us anything that we couldn't do for ourselves. We
don't want to be another group on a label that
receives no attention.
Dynisty recorded at RPS Studios at the
SABC studios in Johannesburg, one of the leading
recording studios in the southern hemisphere.
As young and developing artists they are eager to
test their music on the public and continually
perform in and around the East London area.
The release of the Stereotype Demo EP led to many radio stations around South Africa play-listing the singles Stereotype, Silly Rabbit and Mother. The result was a huge uproar from the public demanding to know more about Dynisty. Their website (www.dynisty.co.za) went on to receive over 200 000 hits within only a few months, attracting the attention of local and international hip hop fans.
Q: What do you see yourself doing in the future?
Emmanuel : Music, music and more music. Honestly for me, my goal is to win a Grammy. People say that it's not about the awards, but really why run the race if you're not running for gold? Nobody runs in a race for the fun of it. You run to be the best (He chuckles). I'd also like to work with other aspiring artists. I'd also like to do some acting. I know Jarrod has written a few screenplays that he'd like to direct. So we definitely have some aces up our sleeves.
In 2007, after gaining a large amount of experience and knowledge about the music industry, the duo launched their own independent record label, Dynisty Entertainment. They are currently working hard on developing their first release - a full length album titled Potters Pass. The rise of the label has also seen the company venturing into other forms of promotion including a clothing label, Dynisty Apparel (DA).
You can be sure that you'll be hearing more from
these young talents as they continue to dip their
fingers into all sorts of different creative ventures.
It is our firm belief that the music of Dynisty will
soon become a force to be reckoned with. It is truly
geared for the International market. Dynisty can be
best described as a combo of two talented and
ambitious musicians ready to explode on the
competitive musical industry. All that is needed to
ignite the fuse is "opportunity".
